Commercial Communication and Advertising

You will be a comprehensive professional, characterized by having a creative and innovative thinking, based on a constant update on the way of life and consumption of people and a clear understanding of how effective communication with consumer groups at levels rational and emotional is the critical piece that concretizes the marketing strategy. You will have the ability to use art and technology in its many expressions to solve business challenges and you will be a person who measures the importance of commercial communication in the development of the global economy and in the individual life of the people to whom it is addressed.

The degree in Commercial Communication and Advertising is aimed at training highly competent professionals to manage brands from a superior standard, with a high focus on originality and relevance; with a transforming spirit, ethical sense, vocation of service and a proactive attitude. A professional capable of understanding and challenging the realities of the local and global market, enabled to build brands, experiences and relationships that accelerate the holistic development of society, not only in its local context but as part of a global market.

As a graduate of the degree you will be able to work in the communication companies sector (communication strategy consulting companies, media centers, advertising agencies, creative boutiques, design studios, digital agencies, branding agencies), the services sector and the industry in general (marketing departments, communication and public relations departments, communication divisions of public or private organizations) and in the Innovation and Development Sector (start-up companies, satellite organizations dedicated to the creation of innovative ideas), among others.