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Instituto Tecnológico de Santo Domingo

MBA in Marketing

MBA in Marketing

  • Presentation

    Having a good product and efficient processes is not enough to ensure the success of a business, because if the customers you want to meet are unaware of the benefits they will get from using or consuming them, they will not be inspired to select it.

    The MBA in Marketing is structured to respond to this need because it develops the competencies that allow the manager to articulate a value proposition that responds to the needs of the market and communicates the benefits, impacting the customer's purchase decision and with it the success of the deal.

    The program has a specialized approach, oriented to the commercial area, supported by a select group of professors directly linked to professional practice in local and international markets, which allows an update with the best business and marketing practices, especially since The managerial point of view.

  • Goals

    Offer a focused and at the same time flexible MBA program that develops both behavioral and functional competencies for business management as well as specialized ones related to business business management.

  • Participant profile

    In one way or another we all have the need to offer a value proposition that exceeds customer expectations, and to design and manage an organizational system that guarantees that they live experiences that inspire them to choose us again and again.

    So he wants to start a new business, develop the skills to be able to communicate effectively with his colleagues in the commercial area or improve his personal brand, or the graduate of an economics and business school, specialist in the commercial area, who wants to continue his career in the area updating their marketing knowledge, everyone will find in the MBA in Marketing an excellent response to their development needs.

  • Graduate profile

    With a high level of creative thinking that guides your organization to a customer-centric one, the graduate of this program:

    • Develop a business vision focused on customers, identifying their needs and preferences and designing a value proposition that provides solutions taking advantage of business opportunities for your company.
    • Applies updated marketing approaches and tools that support decision-making and monitoring of management processes in the company, in highly competitive environments.
    • Analyze market segments and niches for the development of attractive and convenient value proposals for the organization.
    • Evaluate information, project trends and design indicator systems for effective monitoring of marketing strategies and plans.
    • It generates comprehensive strategies and implementation plans for the national and international expansion of business markets.
    • It uses approaches and methodologies oriented to brand positioning to increase the profitability and equity value of the company.
    • Identify new marketing trends and organizational aspects that generate corporate value, to allow the growth and development of any organization.
  • Professional outings

    The MBA graduate in Marketing has a wide working environment to integrate within the sector of companies that require specialists in areas such as product and service development, customer service, marketing and sales, strategic market planning, analytics and market research , consumer behavior analysis, among other functions.

    You will also have the opportunity to work as a marketing and new business manager, director of advertising agencies, specialists in commercial communication, or work as an independent professional, consultant or business advisor creators of advertising campaigns, digital media managers, among others, both in national and international contexts.

  • Financial information


    Payment methods:
    See information

  • Requirements

    Admission process in 5 steps:

    1. Complete the online admission form through the following link admisiones.intec.edu.do
    2. Deposit the required documents in the Admissions Unit; Then make the payment of the application for admission and the PAEP test.
    3. Deposit the payment receipt of the PAEP test in the Assessment and Testing Unit.
    4. Attend the preparation workshop to take the PAEP.
    5. Take the PAEP test.

    Admission requirements:

    Dominican graduate of Dominican university

    • Admission request
    • Photocopy of the identity card of both sides.
    • Certification and copy of university degree legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Certification and record of original university notes legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate, certified and legalized.
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Dominican graduate of foreign university

    • Admission request
    • Photocopy of the identity card of both sides.
    • Photocopy university degree apostilled / legalized Dominican Consulate and Chancery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Record of original university notes apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate, certified and legalized.
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Important notes

    - Documents that are not in Spanish must be translated.
    Legalizations
    • Member countries of the Hague Convention: If the country of emission belongs to the Hague Convention, it must make the apostille of the documents and their translations into Spanish in the competent institution of that country.
    • Countries that do NOT belong to the Hague Convention: If the country of issue is NOT within the Hague Convention, you must legalize the documents and their Spanish translations at the Dominican Consulate / Embassy of the country where they were issued and then by the Ministry of Foreign Affairs in the Dominican Republic.
    • If the translation is done in the Dominican Republic, it must be done by a judicial interpreter and legalized in the Attorney General Office of the Dominican Republic.

    Graduated from INTEC

    • Photocopy of the identity card of both sides.
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Receipt of Payment of the right to admission (non-refundable)
    • Two front photos 2x2.
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Foreigner graduated from a foreign university

    • Admission request
    • Photocopy passport.
    • Photocopy university degree apostilled / legalized Dominican Consulate and Chancery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Record of original university notes apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic See "Important Notes" at the bottom of the page
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Important notes

    - Documents that are not in Spanish must be translated.
    Legalizations
    • Member countries of the Hague Convention: If the country of emission belongs to the Hague Convention, it must make the apostille of the documents and their translations into Spanish in the competent institution of that country.
    • Countries that do NOT belong to the Hague Convention: If the country of issue is NOT within the Hague Convention, you must legalize the documents and their Spanish translations at the Dominican Consulate / Embassy of the country where they were issued and then by the Ministry of Foreign Affairs in the Dominican Republic.
    • If the translation is done in the Dominican Republic, it must be done by a judicial interpreter and legalized in the Attorney General Office of the Dominican Republic.

    To apply for the tariff in Dominican pesos:
    • You can send a proof of residence issued by the Ministry of Foreign Affairs (MIREX) and that it shows that it is valid for 4 years or more.
    • Foreigners with Dominican parents, must deliver the original birth certificate of any of them.

    Foreigner graduated from Dominican university

    • Admission request
    • Photocopy passport.
    • Certification and copy of university degree legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Certification and record of original university notes legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic. See "Important Notes" at the bottom of the page
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Important notes

    - Documents that are not in Spanish must be translated.
    Legalizations
    • Member countries of the Hague Convention: If the country of emission belongs to the Hague Convention, it must make the apostille of the documents and their translations into Spanish in the competent institution of that country.
    • Countries that do NOT belong to the Hague Convention: If the country of issue is NOT within the Hague Convention, you must legalize the documents and their Spanish translations at the Dominican Consulate / Embassy of the country where they were issued and then by the Ministry of Foreign Affairs in the Dominican Republic.
    • If the translation is done in the Dominican Republic, it must be done by a judicial interpreter and legalized in the Attorney General Office of the Dominican Republic.

    To apply for the tariff in Dominican pesos:
    • You can send a proof of residence issued by the Ministry of Foreign Affairs (MIREX) and that it shows that it is valid for 4 years or more.
    • Foreigners with Dominican parents, must deliver the original birth certificate of any of them.

  • Contact

    Postgraduate Promotion Unit:
    Phone: 809-567-9271 - Ext 369
    E-mail:This e-mail address is being protected from spambots. You need JavaScript enabled to view it.


    Pearl Caves, Ms
    Coordinator
    This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

    Do you want more information?

INTEC has received specialized accreditation for its Economics and Business programs, through the International Accreditation Council for Business Education (IACBE), located at 11374 Strang Line Road in Lenexa, Kansas, USA. UU

Haga click here to see the list of INTEC programs accredited by the IACBE.

Description of the program

Accreditations

MBA in Marketing

Curriculum

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Ingrid González, Ms

Level coordinator
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Pearl Caves, Ms

Coordinator