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Instituto Tecnológico de Santo Domingo

Master in Marketing

Master in Marketing

  • This master's degree is of great relevance for the development of the country since it generates specialized professionals in the area of ​​marketing, with a solid base in management and leadership, which will allow them to impact with their actions in the companies in the Dominican Republic in the design and implementation of business strategies, optimizing the profitability of their resources, their competitive position and their ability to serve their markets, both locally and internationally.

    Graduates will also be able to successfully enter international markets, since the master's degree has been designed with a global business vision, providing tools to meet and compete in any market, seeking solutions to customer and consumer needs, which in turn become in business opportunities for companies and / or in the achievement of the objectives of institutions without objectives or commercial mission.

    This master's degree directly impacts the Dominican labor market, providing well-qualified specialists in the different areas of marketing, called to occupy managerial positions, and at the same time professionals with a high sense of responsibility, ethics and social commitment, as has been the norm. of INTEC graduates.

    This program has a professional approach, focused on innovation and entrepreneurship, in order to train professionals and leaders in the area that generate and disseminate knowledge as professors, speakers and consultants in different marketing specialties.

  • Develop Marketing Executives at the highest level so that they are able to plan, execute and evaluate marketing strategies in the organizations for which they work or in their own. That they master the skills and knowledge necessary to compete in the open markets that characterize our era and so that they are able to think and act according to the best practices of the discipline.

  • The Master in Marketing requires restless and serious professionals who wish to continue graduate studies at the highest level in this discipline. Critical and independent thinking is required to enter this program. Skills to join work teams, leadership and creativity. Entrants must be people who are willing to submit to the academic rigor demanded by INTEC in all their academic programs.

  • The graduate of this program will be able to:

    • Create and develop marketing plans and strategies, taking advantage of opportunities in highly competitive markets.
    • Develop a business vision: identifying needs in consumer markets, designing goods and services that meet those needs and at the same time generating business opportunities for your company.
    • Plan, execute and evaluate marketing strategies for industrial, commercial and service companies.
    • Analyze markets of different nature and sectors. Identifying direct and indirect competitors.
    • Lead work teams, applying leadership skills, in business activities.
    • Apply updated marketing techniques according to the different market situations in highly competitive environments.
    • Show ethical sense and social responsibility according to the requirements of business environments, both national and international.
  • The level of preparation achieved by professionals graduated from the program will allow them to be able to perform management functions at the highest level within the marketing or business areas of the organizations.

    Among the main positions or positions to which this academic program is oriented are:

    • General Manager, Executive Vice President, Vice President, Director or Business Manager.
    • Vice President, Director or Manager of Marketing, Distribution and Logistics, Advertising, Promotion, Sales and others.
    • Consultant or advisor in the Business Administration and areas related to marketing and sales.
  • Dominican graduate of Dominican university

    • Admission request
    • Photocopy of the identity card of both sides.
    • Certification and copy of university degree legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Certification and record of original university notes legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate, certified and legalized.
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Dominican graduate of foreign university

    • Admission request
    • Photocopy of the identity card of both sides.
    • Photocopy university degree apostilled / legalized Dominican Consulate and Chancery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Record of original university notes apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate, certified and legalized.
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Important notes

    - Documents that are not in Spanish must be translated.
    Legalizations
    • Member countries of the Hague Convention: If the country of emission belongs to the Hague Convention, it must make the apostille of the documents and their translations into Spanish in the competent institution of that country.
    • Countries that do NOT belong to the Hague Convention: If the country of issue is NOT within the Hague Convention, you must legalize the documents and their Spanish translations at the Dominican Consulate / Embassy of the country where they were issued and then by the Ministry of Foreign Affairs in the Dominican Republic.
    • If the translation is done in the Dominican Republic, it must be done by a judicial interpreter and legalized in the Attorney General Office of the Dominican Republic.

    Graduated from INTEC

    • Photocopy of the identity card of both sides.
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Receipt of Payment of the right to admission (non-refundable)
    • Two front photos 2x2.
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Foreigner graduated from a foreign university

    • Admission request
    • Photocopy passport.
    • Photocopy university degree apostilled / legalized Dominican Consulate and Chancery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Record of original university notes apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic and legalized by the Ministry of Higher Education, Science and Technology MESCyT. See "Important Notes" at the bottom of the page
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic See "Important Notes" at the bottom of the page
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Important notes

    - Documents that are not in Spanish must be translated.
    Legalizations
    • Member countries of the Hague Convention: If the country of emission belongs to the Hague Convention, it must make the apostille of the documents and their translations into Spanish in the competent institution of that country.
    • Countries that do NOT belong to the Hague Convention: If the country of issue is NOT within the Hague Convention, you must legalize the documents and their Spanish translations at the Dominican Consulate / Embassy of the country where they were issued and then by the Ministry of Foreign Affairs in the Dominican Republic.
    • If the translation is done in the Dominican Republic, it must be done by a judicial interpreter and legalized in the Attorney General Office of the Dominican Republic.

    To apply for the tariff in Dominican pesos:
    • You can send a proof of residence issued by the Ministry of Foreign Affairs (MIREX) and that it shows that it is valid for 4 years or more.
    • Foreigners with Dominican parents, must deliver the original birth certificate of any of them.

    Foreigner graduated from Dominican university

    • Admission request
    • Photocopy passport.
    • Certification and copy of university degree legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Certification and record of original university notes legalized by the Ministry of Higher Education, Science and Technology MESCyT.
    • Medical certificate for academic purposes (with the name as it is on the identity card)
    • Two front photos 2x2.
    • Receipt of Payment of the right to admission (non-refundable)
    • Original birth certificate apostilled / legalized Dominican Consulate and Chancellery in the Dominican Republic. See "Important Notes" at the bottom of the page
    • A letter of academic recommendation issued by the university of origin or a letter of recommendation for work, in both cases must be on a stamped sheet and stamped by the issuing institution (only applies for research-oriented masters).
    • Essay with motivations to enter the program, minimum 1 page (only applies for research-oriented masters).
    • PAEP test payment (exonerated presenting the original Master's degree)
    • PAEP test registration
    • Interview with the coordination of the program to which it applies

    Important notes

    - Documents that are not in Spanish must be translated.
    Legalizations
    • Member countries of the Hague Convention: If the country of emission belongs to the Hague Convention, it must make the apostille of the documents and their translations into Spanish in the competent institution of that country.
    • Countries that do NOT belong to the Hague Convention: If the country of issue is NOT within the Hague Convention, you must legalize the documents and their Spanish translations at the Dominican Consulate / Embassy of the country where they were issued and then by the Ministry of Foreign Affairs in the Dominican Republic.
    • If the translation is done in the Dominican Republic, it must be done by a judicial interpreter and legalized in the Attorney General Office of the Dominican Republic.

    To apply for the tariff in Dominican pesos:
    • You can send a proof of residence issued by the Ministry of Foreign Affairs (MIREX) and that it shows that it is valid for 4 years or more.
    • Foreigners with Dominican parents, must deliver the original birth certificate of any of them.
  • Postgraduate Promotion Unit:
    Phone: 809-567-9271 - Ext 369
    E-mail:This e-mail address is being protected from spambots. You need JavaScript enabled to view it.


    Rossy Mateo, Msc.
    Coordinator
    This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

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Ingrid González, Ms

Level coordinator
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Rossy Mateo, Msc

Coordinator