Commercial Communication and Advertising

You will be a comprehensive professional, characterized by having a creative and innovative thinking, based on a constant update on the way of life and consumption of people and a clear understanding of how effective communication with consumer groups at levels rational and emotional is the critical piece that concretizes the marketing strategy. You will have the ability to use art and technology in its many expressions to solve business challenges and you will be a person who measures the importance of commercial communication in the development of the global economy and in the individual life of the people to whom it is addressed.
Why Commercial Communication and Advertising?
Where can you start?
WHAT CAN YOU WORK?
- Manager, Director of advertising agencies and / or commercial communication in any of its branches.
- Creative business and related positions such as copywriter, graphic designer.
- Strategist of brands and communication.
- Executive manager of communication projects for personalities or commercial brands.
- Executive of media.
- Executive in marketing and communication departments of companies of diverse nature, both public and private.
- Creative technician, producer and / or producer of ideas and audiovisual content, graphic arts.
- Start your own business in any of the areas mentioned.
Competences
- Ability to act efficiently in different business and national cultures of the most influential countries in the field of communication and digital media
- High capacity to develop leadership, allowing you to be an agent of change and innovation, anywhere in the world.
- Extensive knowledge and performance in areas such as interpersonal, mass communication, audiovisual creation and production, graphic design applicable to various platforms, social and cultural research, popular culture, content distribution in an organic and paid way.
- Management of the different softwares used for the creation, production, edition and post production of audio, video and animated graphics projects.
- Design of creative and innovative communication proposals.