INTEC's Directorate of Entrepreneurship and Innovation connects entrepreneurs with international experts in investment, marketing, and digital transformation
The Directorate of Entrepreneurship and Innovation of Instituto Tecnológico de Santo Domingo (INTEC) successfully continued its international training agenda during the month of July, with the celebration of three webinars focused on providing key tools for business development and technological adaptation.
This series of meetings is part of a global initiative launched by the Directorate to bring together international speakers who are experts in entrepreneurship and innovation. The goal of the initiative is for these specialists to share high-impact topics of interest to both the INTEC community (students, faculty, staff, and alumni) and the general public.
The schedule of activities began on July 2nd with the webinar "From Idea to Investment: How to Validate and Fund Your Startup." The presentation was given by Pablo Ignacio Peralta, representative of the Agile Policy institution in Argentina, who guided attendees through the fundamental processes for structuring an emerging project and securing the necessary capital for its growth.
Subsequently, on July 15, the program continued with the presentation "Marketing: Organic Growth and Value Creation through Content." This training was led by José Romero, an Edumarketing expert from Latin America based in Peru and the United States, who delved into modern digital positioning strategies and the creation of loyal communities around a brand.
The monthly agenda concluded on July 23 with a presentation by Gustavo Gonzales, originally from Peru and representing Hochschule Bremen (Germany). His talk, titled "Adapt to Grow: How to Leverage Digital Transformation in Your Business," provided participants with a practical roadmap for implementing digital technologies to optimize and scale their business operations.
About the Directorate of Entrepreneurship and Innovation
The Directorate of Entrepreneurship and Innovation operates as an academic service unit. Its primary mission is to promote entrepreneurship and support innovation among the institution's students, faculty, administrative staff, and alumni. Similarly, the unit's activities impact potential beneficiaries within Dominican society at large through knowledge transfer.