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Market Analytics

Goal

Develop important skills and knowledge in the area of ​​marketing analytics. Better understand customers and the market, through the analysis and execution of tools and platforms to obtain and/or filter valuable information for the company, and thus improve decision making.adComun

Subjects

  • ADM302 - Quantitative Methods for Business
  • LNI337 - Business Intelligence
  • LNI337L - BI Software
  • MER344 - Marketing Analytics I
  • MER344L - Marketing Analytics Laboratory I
  • MER347 - Marketing Analytics II
  • MER347L - Marketing Analytics Laboratory II

Prerequisites

  • CBM204 is a prerequisite for ADM302 - Quantitative Methods for Business.
  • LNI337 and LNI337L- are prerequisites for MER344 - Marketing Analytics I and MER344L - Marketing Analytics Laboratory I
  • MER344 and MER344 L - are a prerequisite for MER347 - Marketing Analytics II and MER347L - Marketing Analytics II Laboratory

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