Develop important skills and knowledge in the area of marketing analytics. Better understand customers and the market, through the analysis and execution of tools and platforms to obtain and/or filter valuable information for the company, and thus improve decision making.adComun
Subjects
ADM302 - Quantitative Methods for Business
LNI337 - Business Intelligence
LNI337L - BI Software
MER344 - Marketing Analytics I
MER344L - Marketing Analytics Laboratory I
MER347 - Marketing Analytics II
MER347L - Marketing Analytics Laboratory II
Prerequisites
CBM204 is a prerequisite for ADM302 - Quantitative Methods for Business.
LNI337 and LNI337L- are prerequisites for MER344 - Marketing Analytics I and MER344L - Marketing Analytics Laboratory I
MER344 and MER344 L - are a prerequisite for MER347 - Marketing Analytics II and MER347L - Marketing Analytics II Laboratory